Accra, Nov. 9, GNA - The management of Tigo mobile telecommunication company on Monday launched its new Christmas Bonanza promotion aimed at rewarding its loyal customers and help change their lives as well.

Ms Ama Daaku, Commercial VAS Manager of Tigo, said the Xmas Bonanza was an SMS based promotion that required subscribers to text Tigo to the short code 3030 at a cost of 35GP per SMS to win various prizes.

Ms Daaku said the promotion started from November 8, 2010 to February 5, 2011 for all postpaid and prepaid subscribers.

She said there would be daily prizes of Ghc1,000, Ghc500 and Ghc100,and that each week would have a winner of Ghc10,000 and the highest texters to date would also win Ghc10,000 in December and January.

Ms Daaku said the ultimate prize of Ghc150,000 and a brand new Mercedes ML would go to a lucky winner at the end of the promotion.

Ms Rose Fynn, Deputy Head of Marketing for Tigo, said the idea was necessitated from direct response to feedback from its customers and management decided to increase their input of non-cash prizes, targeted at the segment of their customers.

Ms Fynn said this year, the focus on the selection of winners would be based on transparency and, therefore, 93we have created an opportunity for customers to watch draws on Television. She said the draws would be monitored by officials of the Gaming Commission".

Ms Fynn said with the company's current Tigo week promotion, subscribers got double balance on every reload made, and could call all networks with their bonuses.

"It is our hope that these exciting prizes would get people to join the network that actually works, if you are not already part of the Tigo family," she said, and urged subscribers to take advantage of the promotion and win fantastic prizes during the Christmas festival.