Millicom Ghana Limited, operators of Tigo network has launched three innovative products to benefit its subscribers.
The three products are the Tigo Family Care Insurance, Tigo Facebook phone and Tigo Ads.
The Media and Advertising Manager of Tigo, Mr. Enoch Tetteh Quaynor-Vanderpuye told journalists that the Tigo Family Care Insurance provides life insurance cover for prepaid subscribers and any one member of their families aged between 18 and 69 years.
He said registered subscribers who spend GHC5 in a month stand to get GHC200 insurance cover for themselves and for their family member they registered in the event of a natural death.
Mr. Quaynor-Vanderpuye said “GHC10 spent in a month qualifies the subscriber for an insurance cover worth GHC400, GHC15 spent earns GHC600 insurance cover, GHC25 earns GHC800 and GHC40 earns GHC1,000 insurance cover.”
He said in the event of the natural death of the subscriber’s family member registered on the Family Care Insurance, the subscriber would be required to make a report with ID and death certificate to redeem the cover amount in 72 hours.
Mr. Quaynor-Vanderpuye however noted that an insurance cover for a particular month cannot be rolled over if not claimed in that month.
“The product covers only natural death, which does not include deaths caused by war, riot, criminal activity, and drug or alcohol abuse,” he said.
He said the company is packaging a similar product for postpaid customers in the near future.
The Voice Entertainment Manager of Tigo, Jojo Quansah, who made a presentation on the Tigo facebook phone said, the phone goes for GHC49.99, has QWERTY keyboard and allows customers to access facebook just by the press of a key on their handset.
“It also comes with one gigabyte free data, free GHC5 call/SMS credit and has a radio,” he said.
The Mobile Ads Manager of Tigo said the Tigo ads is a permission-based advertising service, where prepaid subscribers interested in the service would have to text the word “JOIN” to short code 9000 to start receiving ads on automobile, airlines, financial services, beauty products and others for free.
The first beneficiary of the Tigo Family Care Insurance, Nana Yaa Konadu said she registered her dad on the product and he passed away in September last year and Tigo gave her GHC800 in 72 hours after she presented her father’s ID and death certificate.
Chief Executive Officer of Tigo Ghana, Carlos Caceres said the three products are the first of their kind in the country and in the West Africa sub-region, and they were intended to make Tigo customers really express themselves.