Giant in the fashion industry, Vlisco yesterday at its flagship store at Accra mall launched its latest collection called the Season 3 2017 design, a value added service mobile application and Vlisco Elite package.

Known for elegance, style and spectacular colour blends, Vlisco has unveiled the Season 3 2017 design to the Ghanaian market to satisfy customers edge for uniqueness. The newest collection draws inspiration from nature and the natural environment.

Season 3 2017 emphasizes on the Art and Intelligence of Colour Blocking which makes it possible for customers to have a wide variety of styles from one design.

As part of adding value to its services, Vlisco has introduced yet another innovative technology, Style Configurator, to facilitate the decision making process of customers as they walk into the shop.

The mobile app is built to help customer choose the right fabrics for their designs and blend the fabrics they select. The app allows customers to see the final out come of their designs before they make a purchase.

The final product launched was the Vlisco Elite, the product is a customer loyalty scheme which is intended to reward customers who build up points by shopping up to a 300 cedis threshold or higher.

Speaking with Rev. Stephen Badu, Marketing Director of Vlisco Ghana, he started that one of the greatest observations over the years has been the difficulty for customers to choose designs, which is why the Style Configurator has been introduced to ease the hustle

He also mentioned that the Season 3 2017 design was created to inspire clients.

The event was climaxed with a fashion show by renown fashion designer, Adjoa Yeboah.