Vodafone has dedicated September to its Small and Medium Scale Enterprise (SME) customers. The move underlines a commitment by its enterprise unit - Vodafone Business Solutions - to empower businesses to leverage on technology to deliver modern and up to date offerings to the benefit of their clients and customers.
The SME month will be marked by a number of activities including the SME Ghana Awards and an exclusive SME Masterclass programme for senior SME owners across the country. Additionally, various customer clinics and market storms have been planned within the regions during the month to introduce SMEs to a new digital future.
This year’s SME Ghana Awards (SMEGA) will focus on how businesses can deploy digital technology in readiness for a globally competitive future. Participants at the event, slated for September 28th, will be urged to get involved in activities that drive customer value and help differentiate them from the rest.
The SME Masterclass programme, which will commence on September 30th, is a unique initiative by Vodafone Business Solutions in partnership with the China Europe International Business School (CEIBS) to build capacity and expose Small/Medium business owners to key business and corporate insights. Among some of the key modules to be delivered are Corporate Governance, Innovation and Entrepreneurship, Growth and Financial Management and Social Media.
Commenting on the month, Angela Mensah-Poku, Director at Vodafone Business Solutions (VBS) said: “SMEs in Ghana are change makers; they will be the future multinationals and local corporates of the future and we need to support and empower them to be ready. Our focus is on how can we help build and connect the thriving SME ecosystem, whilst facilitating a network that will create a platform for sharing our digital expertise. I am proud to see many of the businesses we have touched over the years, achieve success which will be celebrated at the SME Ghana Awards. Vodafone Business Solutions is committed to celebrating more business achievements”