The secretariat of the Ghana Beverage Awards (GBA), after a week-long industry tour, has officially opened the polls to allow the general public to vote in the Product of the Year Category, the ultimate award of the GBA event.

The product of the year category features beverages such as Club Beer, Alomo Bitters, Kpoo Keke, Verna Water, ABC Golden Lager Beer, Bel Active and Voltic. The voting period runs from March 2 till March 20, 2020, and will give the public an opportunity to vote for their favourite product in the year under review.

Commenting on this, Ernest Boateng – CEO of Global Media Alliance, organiser of the awards – said the committee had a very good week visiting various companies during the Industry Tour.

“This tour is one of the activities which were introduced leading up to the 2019 awards night. The tour will assist committee members to properly assess the information that was provided by companies during the entry process into the Ghana Beverage Awards 2019. We have now officially opened the polls, allowing the public to vote for their favourite beverage product,” he stated.

Explaining the voting process, Mr. Boateng noted: “Voting can be done either via the GBA website which is www.ghanabeverageawards.com; or via the USSD code *711*101# across all networks. Last year, we witnessed a very exciting voting period with the introduction of key influencers to increase votes by some beverage companies; this year, we look forward to even stiffer competition”.

He further urged all consumers and the general public to vote massively for their preferred beverage to win.

This year’s Ghana Beverage Awards (GBA), which are themed ‘Inspiring Excellence in Ghana’s Beverage Industry’, has introduced two new categories: Local Beverage Advertisement of the Year and International Liqueur of the Year. The new categories are to acknowledge feedback from stakeholders, particularly consumers who have been instrumental in the nominations phase.

The Ghana Beverage Awards is organised by Global Media Alliance. Supporting partners are the Food Research Institute (FRI) under CSIR, Ghana Tourism Authority (GTA), Consumer Protection Agency and the Food and Beverage Association of Ghana (FABAG).

The awards have been slated for 27th March 2020 at the Kempinski Hotel, Gold Coast City, Accra.