Wilmar Africa Limited, producers of Frytol cooking oil have launched new sachet/pouches of cooking oil over the weekend in Tema. The launch which took place at the company’s premises was witnessed by hundreds of people including Wilmar’s stakeholders and distributors across the country with a huge media presence.

Apart from the existing bottled Frytol, the product is now being made available in sachets of different volumes ranging from 50ml to 100ml.

The General Manager Commercial of Wilmar Africa, Ms Fatima Ali Mohammed addressing the press stated that Africa was always seen as the ‘dark’ continent and that for us in Africa, is an exciting prospect because it is only in the presence of darkness one can appreciate light.

According to the Manager Wilmar has always believed in Africa and continues to invest in it. “The launch of the small pack Frytol sachets today continues to show that we believe in the potential of Ghana. Our small sachets will deliver big results in the kitchen. We have successfully launched in other African and international markets and Ghana shouldn’t be left out,” she noted.

She also stressed “we have today launched various Frytol sachets sizes from 50ml, 100ml, 200ml 500ml, and 1000ml to ensure that we offer hygienic quality products at the most affordable prices starting from as little as 0.30 pesewas. We want to ensure that every oil user is guaranteed of using a trusted brand, sold in an exact quantity and is safe and hygienically packed. We have size that meets every need such as for those who want to buy 50ml for one time use to those institutions that want a 25 litres jerry can”.

Wilmar International Limited, headquartered in Singapore today is Asia’s leading agribusiness group. The company is ranked amongst the largest listed company by market capitalization on the Singapore Stock Exchange.

Internationally Wilmar’s business activities include oil cultivation, oilseeds crushing, edible oils refining, sugar milling and refining especially fats, oleochemicals, biodiesel and fertilizer manufacturing and grain processing.

At the core of Wilmar’s strategy is a resilient integrated agribusiness model that encompasses the entire value chain of the agricultural commodity processing business from origination and processing to branding, merchandising and distribution of a wide range of agricultural products.

The company has over 450 manufacturing plants and an extensive distribution network covering China, India, Indonesia, Ghana and some 50 other countries. Wilmar Africa Limited is the Ghana subsidiary of Wilmar International; it took over the Uniliver Oil Refinery and the Frytol brand in mid-2010 and also took a major stake in Benso Oil Palm Plantation (BOPP)

Wilmar Africa Limited through its strategic and aggressive marketing initiatives such as brand building, consumer promotions, market activations, women’s forum, media coverage and distribution coverage has been able to shake the market in a well-organized manner and brought Frytol to its glory as a truly Ghanaian brand that is indeed a star performer everywhere you turn today, there is no way you can miss Frytol.