Business News of Saturday, 27 June 2009

Source: GNA

Zain to empower customers to become creative

Accra, June 27, GNA- Ms Carmen Bruce-Annan, Corporate Communications Manager of Zain Ghana, on Friday said the company's objective was to empower its customers to become passionate and creative.

"We want to encourage our customers to be radiant by leading the way in imagination and vision, since we now have over one million subscribers within six months of operating in this country. "We are marching towards our customer target for 2009" she said. Ms Bruce-Annan was speaking at the launch of the "Zain Live your dream competition" consumer reward promotion. The three-month promotion is meant to reward 600 fixed and cellular prepaid customers and empower them through the provision of funds to enable them embark on their dream projects. There would be nine weekly draws, two monthly draws and a grand draw in which every top up of GHC 2 and usage of 50 GP of airtime qualifies as entry.

She said Zain was always finding novel ways in rewarding its customers adding "the more you use the 3.5G network, the closer you get to living your dream". Ms Bruce-Annan said customers would be given the option of financial counselling to enable them to make the best use of their winnings.

"Zain has so far given out 2.5 million dollars as bonuses in its You pay Zain pays reward programme," and would continue to give out bonuses until December, she said. Ms Bruce-Annan said the winning prize for the grand draw is GHC 75,000, whilst the second and third prizes are GHC 25,000 and GHC 10,000 respectively.

With regards to the monthly draw, she said the winner would take home GHC 5,000. Other prizes include bonus airtime, a Zain Universal Serial Bus Modem, Laptops, and fully connected 3.5G mobile phones. Zain is a telecommunications operator across the Middle East and Africa providing mobile and data services to 64.7 million customers in about 24 countries.