Associate Professor Dr. Ignatius Fosu of the School of Journalism and Strategic Media of the University of Arkansas earned a Top Paper Award at the 40th Annual Symposium of the Southwest Education Council for Journalism and Mass Communication (SWECJMC) conference.

The paper titled DTCA and Physical-Patient Interactions: The Role of Need-for-Cognition and Involvement, looks at what types of patients are likely to talk to their doctors and ask them to prescribe the drugs they see in prescription drug advertisements.

The Southwest Education Council for Journalism and Mass Communication promotes the recognition, welfare and progress of journalism and mass communication education in the Southwest part of the United States.

Every year, faculty and graduate students across the country are invited to submit abstracts on any topic related to journalism and mass communication for presentation in their annual symposium. All scholarly methodologies are welcome.