Retired security officer Vittor Faustinus Komla, the oldest contestant in the maiden edition of the “Live in and win the ride competition” has taken a rather premature exit for not reporting on time after a break.

The 61-year-old who was 10 seconds late after the first allocated 15-minute break in the competition, attributed his lateness to his failure to find his way back to the car at the West Hills Mall which cost him his chance of driving home the brand new Renault Logan.

He lasted less than 24 hours in the captivating reality show.

Live Inside and Win the Ride is a unique endurance-driven promotion from Global Media Alliance Broadcast Company where the contestants are made to live in a car for a maximum of 40 days.

The last remaining contestant then wins the ride. As part of the rules of the competition, contestants have a 15 minute break every 3 hours during which they can do whatever they want. They are also allowed 2 hours on their phones per day.

The Renault Logan salon car housing the contestants is parked within the foyer of the West Hills Mall at Weija.

Four contestants, Abdul Malik Jaberl, Setor Jinadu, Sarah Ayim and Ernestina Fiah remain in the car, each hoping to emerge as the ultimate winner of the 40-day competition.

The Head of Corporate Communications and Marketing at Global Media Alliance Broadcast Company, Kwame Gyan, said, "as trend setters in the broadcasting industry, we are determined to provide quality entertainment through innovative shows’’ adding that, "we have set the tone this year with LIVE INSIDE AND WIN THE RIDE which not only seeks to test the endurance of our carefully selected contestants, but also bring out the best and worst in them.”

The ‘LIVE INSIDE AND WIN THE RIDE’ reality show is the first of its kind in Africa, where contestants are expected to endure the pain and discomfort of staying in the car for at least 40 days.

Patrons can follow the event on e.TV Ghana, YFM and Happy FM or join in on the conversation on social media with the hash tag #liveinside.