Kwame Asare Obeng, also known as Kwame A Plus, a social commentator, has criticized the Ghanaian media for not conducting due diligence in the coverage of the supposed approval of Chef Smith's cooking marathon attempt by the Guinness World Record.

Contributing to a panel discussion on UTV’s United Showbiz hosted by MzGee, A Plus questioned the media's failure to follow basic journalistic ethics in reporting the issue.

The independent parliamentary candidate for Gomoa Central called on the Ghanaian media to apologize for the misinformation.

“How difficult is it to check who the current cook-a-thon contender is? The media is part of the problem. You’ve seen a story as a journalist; how difficult is it to check? When they posted this thing, Bongo Ideas raised an objection, and he was attacked by the media.

“When I asked Nana Boroo, he said the guy claims he received a call from Guinness World Record. The Ghanaian media does no research, no investigation. How can the whole media allow this guy to dribble them? All those media houses have to apologize to Ghanaians,” he said.

A Plus’ comments come in the wake of Chef Ebenezer Smith, also known as Chef Smith, apologizing for misleading Ghanaians.

In a video circulating on social media, a tearful Chef Smith is seen on his knees, with two emotional women by his side, offering a heartfelt apology to the nation and expressing deep remorse for the events that transpired.

"I have committed a great sin, and I don't even deserve to live anymore, but please forgive me and my entire family. I have sinned against the entire nation," he said in Twi.

He revealed that although he applied to attempt breaking the record for the longest cooking marathon by an individual, he didn't receive approval from the Guinness World Record but still went ahead.

"I registered, but I wasn't approved. I just wanted an opportunity to show the world the talent God has given me. I wanted the opportunity to show the world my passion for cooking and gain fame. I am sorry,” he said amidst tears.

Individuals he mentioned in his apology included the president and his vice, former president Mahama and his wife, as well as Nana Boroo.

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