Ghana’s first large scale mall, Accra Mall, over the weekend held the second edition of its Accra Mall Fashion Weekend show as part of activities to mark its 10th anniversary.

Themed “Beauty without Standards”, the show gave shoppers, guests and the general public an opportunity to access a wide-range of fashion collections on the runway.

Speaking on the second edition, Marketing Manager of Accra Mall, Denise Asare said the world we live in has attached high standards to beauty.

“When shoppers enter a mall, they are looking for experiences beyond traditional shopping. As a result, shopping malls are now part of our lifestyle—redefining people’s personal choices on what to wear, eat, where we meet or how we see ourselves.”

She said it was necessary for Shopping Malls to consider celebrating inclusion as one of its main objectives to cater for a wide demographics.
The Marketing Manager noted that celebrating inclusion was what Accra Mall Fashion Weekend was about.

“Inclusion is shown in the choice of models and colour schemes at the event, with support from guests designers including Afri-Ken by Nana and Seraban.”
Madam Asare added that “Our main message is that beauty has no standard and each individual should be celebrated for their uniqueness in spite of the media's definition of beauty”.

Participating retailers in the fashion show were Payless shoesource, Jet , Zigzag Fashion Accessories, Nallem Clothing, Mrp , Vlisco, TM Lewin, Kiki Clothing, Liberty Shoes and Woodin. The event, was sponsored by Maybelline and Carols Daughter, Y FM, Global Media Alliance, Glam Magazine, Colossium Magazine, Accra Mall’s retailers and guest designers.