Ghanaian musician Edem has advised his fellow creatives to focus on the business side of music rather than awards.

In an interview with GhanaWeb on December 22, 2024, at Stonebwoy's Bhim Fest, Edem noted the longevity of an artiste is centred on the business side rather than awards.

"What I would pressure every artiste about is making a lot of money. Because it is a music business and it's money that is making all the other people thrive. We should endeavour to make sure that our craft is making a lot of money. I haven't seen it anywhere that it is called Show Awards. Awards are honours given to men, and it's nice to be appreciated but your number one award is to be loved unconditionally by your fans so your longevity is guaranteed," he said.

Edem, who has been in the music industry for over a decade, appreciated his fans for their support.

He also added that musicians should focus on their craft and not validation from others.

"If not for the love I received from my fans, my career would be meaningless. So you must pray that your fans love you for this long. If the awards come along, it is nice but your focus should be on consistently giving music, music that is changing lives, entertaining people. So, that should be your primary focus and all other things can come along. I believe that your craft is from God so you shouldn't rely on human validation," he added.

The 2024 Bhim Fest concert was held at the La Palm Beach Hotel in Accra.

The event saw Stonebwoy treat the audience to his best tunes from his years in music.

Top-notch musicians from Ghana and beyond, including Efya, Praye, Kwaw Kese, Edem, Spice from Jamaica, and Davido from Nigeria, also, gave fans a thrilling performance at the event.

Watch the full video below:



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