Ghanaian Rapper, Strongman Burner born Osei Kwaku Vincent has said that beefs between musicians is one of the factors that make them stay relevant in the music space.

During an interview on Onua FM monitored by MyNewsGh.com, Strongman stated that a musician can stay relevant in the news by pushing a good agenda and staying in a positive space.

According to him, irrespective of a musician’s efforts to stay relevant, it is important not to be in the news for the wrong reasons since it has a negative long-lasting effect.

In his words, he said “Musical beefs make musicians relevant. People get to talk about you. The more they talk about you, the more relevant you become. So far as you are in the news, you are relevant. The only issue is when you keep being in the news for the wrong reasons”.

“It has some side effects. No serious company or brand will want to associate with you if you have a bad tag on your name or brand. You trend for some time after a bad publication but the side effects are wild. You can still stay relevant if you stay on the positive side”.