BBNaija Shine Ya Eyes star Okusaga Adeolu, also known as Saga, is a reality star who has been able to maintain his fame since leaving the show.

Despite not being one of the finalists, Saga had a memorable presence in the house that stood out, and many people recognized him as the jovial loverboy who always seemed to be laughing and cuddling up to his love interest in the house, Nini.

However, Saga’s talent in the house was undeniable. He showcased his skills as an artist, a dancer, and a fitness enthusiast from time to time.

Legit.ng recently caught up with Saga at the 2024 Trend Upp Awards, and the ex-BBNaija star explained how he maintained his relevance after being on the show, considering that some of his colleagues were still struggling.

The reality show star explained that it was a result of branding.

According to him, it is very important for housemates to package themselves well so that people will love them for what they do and not just for being on the show.

He said: “It’s been tough, I’m not going to say it was easy but I thank God because I have talent. I’m an artist, I’m a fitness guy, I’m an actor, I sing, I dance, I’m a creative generally so that’s the first part.

"The second part is that you have to package yourself appropriately because when you come out of Big Brother’s house, everybody is a fan of the show, they are not really your fan, so you have to sell yourself to them as a person so that people need to fall in love with you asides from Big Brother.

"A lot of people just bank on that Big Brother crowd, ‘I have Big Brother numbers’ but me I tried to sell myself outside of that so that people can see me for who I am. Branding is very important.”

Speaking further, he said: “When I was on the show, I was doing my art, I was doing my fitness, my fashion, I was doing everything but people only saw Saga, Nini. So right now that I’m really pushing myself forward, people get to see the other sides of me that I’ve always been showing.”