BRYT FM, a new radio station on the block is set to offer ardent listeners of radio in the Eastern Regional capital and beyond a whole new experience in radio when it is formally launched later today at the forecourt of its Old Estate offices in Koforidua.

The station’s online platform, www.brytfmonline.com will also be launched alongside to offer up-to-the-minute news and information to readers and listeners across the globe.

Bryt FM, which is operated by Joy Dadi Multimedia, a subsidiary of Joy Industries Limited, has managed to assemble a strong team made of professionals who have acquired enough experience in the radio industry over the years and are ready to unleash such professionalism on radio listeners in the ‘flower city’.

The primary objectives of Bryt 99.1 FM include: information, entertainment and education to its target audience in a creative and engaging manner that attracts enough attention to establish a significant market.

Some renowned radio personality from Accra and Kumasi whom management of the station refused to unveil their names for some reasons but said those personalities are a household names in the country would be joining the station soon after the launching.

According to the management, these personalities are ready to offer listeners quality content and information. They are determined to make positive impact in Koforidua and beyond to prove their versatility.

BRYT 99.1 FM intends to have its programming driven by a sense of “fellow feeling”, compassion, empathy and care for the needy and vulnerable in the society.

The station does not intend to only reach out at festive seasons but to have that connection with the community all year round, reaching out to various segments of the society in order to be a blessing. This is how we intend to be identified by our listeners.

“BRYT FM … Our music! Your joy!!”