Ghanaian music superstar, Rebecca Acheampong, popularly known as Becca, has advised young entertainers and entrepreneurs to be more particular about the brands they create for themselves.

According to Becca, most people build brands that they cannot maintain due to major factors beyond their control.

Speaking on Live919’s drive time show ‘Route919’ hosted by Antoine Mensah, she explained that most people have built brands they find it very difficult to keep up.

“It is prudent to build brands that shouldn’t cost you a lifetime. You should build a brand that relates to your finances and time, just live within your means when creating a brand and stop giving yourself pressure,” she said.

Becca also emphasized that all her songs are good songs and she had her audience in mind when producing them. She also added that criticisms against her help her become a better a person.

“These criticisms shape me and help me to correct my mistakes.”

Becca recently released a new single titled ‘Yes I Do’ which features Nigerian Superstar Tiwa Savage.