Ghanaian gospel musician Mavis Asante has urged her fellow gospel artistes to build fanbases as dedicated and passionate as those of their secular counterparts. 

According to her, having a strong, supportive following is essential for gospel musicians to effectively spread their message and promote their projects, especially on social media.

In an interview with Graphic Showbiz, Mavis Asante encouraged gospel artistes to adopt strategies used by secular musicians who have successfully leveraged their fanbases to grow their influence.

"It is time for gospel musicians to tap into the fanbase culture. We need to interact more with our audience, invest in them, and show genuine interest in their support. That’s the only way we can propagate our message effectively and reach a wider audience," she said.

Mavis Asante pointed out that fanbases are not just about numbers but are communities that support, protect, and promote the artiste. 

Gospel musicians need this kind of support just as much as any other artiste,” she said.

When asked how gospel musicians could start building committed supporters, she suggested they engage consistently with their fans on social media and make themselves accessible to those who appreciate their work. 

"Secular musicians have managed to create devoted communities of fans who not only support their projects but also actively defend them on social media.

“If we can all establish and nurture radical fanbases like those seen in the secular world, it would not only help in spreading our spiritual message but also help boost the overall growth of the gospel music industry," she explained.

ID/OGB

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