Rapper D-Black has been signed as the official brand ambassador for CÎROC Ultra – Premium Vodka, a product of Guinness Ghana Breweries Ltd (GGBL).

As part of the one-year deal, Desmond Blackmore, as he is known in real life, will be the face for CÎROC Vodka and he will participate in all activities designed to project CÎROC as the vodka for ultimate celebrations in Ghana.

According to Nathaniel Ansong Manu, Head of the Luxury Brands portfolio in GGBL, D-Black as an entertainment icon, embodies the “art of celebration” through his lifestyle, which was what CÎROC stood for.

“D – Black’s style, talent and attitude make him the perfect celebrity partner to further enhance the luxury profile of CÎROC in Ghana. A major component of this partnership will be our commitment to promote responsible drinking as an integral part of all our activities,” he said.

However, D-Back, in response to the deal, stated that his brand thrived for excellence and would work with the best.

“I’m elated to be the official CÎROC Brand Ambassador for Ghana and I strongly believe this partnership will deliver great results. The D-Black brand thrives for excellence and will work with the best. The experience which I have acquired over the years, through managing a successful marketing agency and my music, has developed the skill set needed to partner and establish CÎROC as “The vodka” for celebration in Ghana,” the CEO of Black Avenue Works added.

CÎROC Ultra – Premium vodka was introduced in Ghana around 2013 by Guinness Ghana Breweries Ltd.