Rapper Sarkodie has been in the news for both the bad and good reasons.

With the bad reasons, he takes the media on by giving them a piece of their own cake on his social media handles but the New Guy rapper says he has taken a new leaf.

According to him, he has come to realize that controversies actually boost his business.

“I did not like controversies, at first, they got to me but I have come to terms with the fact that, they actually boost your business. An example is my collaboration with Ace Hood on the song New Guy. Due to the news around it, it got a lot of downloads and views,” he said in an interview with Bassiwa and Kafui Dey on GhOne Today.

In an answer to how he has been consistent in the music industry, he said; “I am just focused.”

Sarkodie has been nominated twice at the BET Music Awards and has won one. He performed at 2014 BET Awards pre-jams.