Lynx Entertainment, led by Richie Mensah, has launched a new initiative called ‘Live the Music,’ aimed at transforming how Ghanaians view and experience music and art.

The launch event, held at Mövenpick Ambassador Hotel on Friday, was attended by many industry giants, including Hiplife Grandpapa Reggie Rockstone and event organizer George Quaye.

According to Lynx Entertainment, the initiative aims to engage all segments of society, emphasizing, “We aim to foster a deeper appreciation for our rich cultural heritage.”

They believe in the transformative power of music and art, viewing them not just as forms of entertainment but as vital components of cultural identity and well-being.

Through 'Live The Music,' they seek to inspire every Ghanaian to embrace and celebrate these creative forces in their daily lives.

‘Live The Music’ will launch several impactful projects, including the establishment of a music museum, a legacy album, the ‘Live The Music Documentary,’ ‘Lynx Cubs,’ a high school album, the ‘Underground EP,’ ‘Behind The Hits,’ ‘Women In Music,’ and more.

Find details below:

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