The Cocoloko Beach in Ada recently saw the launch of the new Kasapreko Ogidigidi and Target Bitters which coincided with the celebration of the Asafotufiam festival.

MC Komotion of Empire Entertainment, who steered affairs at the event, began it all with funny tales and rhymes that elicited sporadic cheers from the audience.

Hiplife new entrants, Ebo’o, Cedis, 2 Bomb among others initiated the day’s performances by displaying all the stage manners expected of artistes, so much that they won over the crowd which could not help but sing along with them.

Borax and Andy’s presentations attracted the same excitement. Borax performed tracks from his new album, Tene Won Sa and other ones.

Andy of Mentor 1 also mounted the stage to exhibit the creativity in him as a music icon.

The event was organised by Empire Entertainment, headed by Nat Kwabena Adisi, aka Bola Ray.

Before the beach jam, there was a float through the principal streets of Ada.

The float, according to the event organizers, was aimed at visiting consumers and prospective ones at their doorstep and affording them the opportunity to try Kasapreko new brands - Target sharp-sharp, Ogidigidi and Barima Nsuro Bitters - and also reward them for their loyalty.

Apart from the music and dance on the float, the Kasapreko staff distributed products and souvenirs of the company to consumers and all who joined in the float.