Ghana's youth are taking the bull by the horns these days, building brands that are thriving and even making waves.As the leading and most influential lifestyle magazine for tertiary students, Echo magazine, is that kind of brand that represents the fresh creativity of young minds in Ghana. A magazine, events, and corporate marketing being their core business, the young entrepreneurs behind the brand are taking the industry by storm.

Over the years, they have proved that they can be much more than just a magazine, with their profound and undoubted influence on their target market, they have conceptualized and executed some of the most innovative and exciting events for tertiary institutions in both Kumasi and Accra. Their previous rave in Kumasi,tagged the "Purple Haze" phenomenaly recorded more than 2000 attendees from tertiary institutions across the Ashanti Region and with their latest offering for Accra's university students,thevnumbers are set to get bigger.

On 24th February of 2012, Echo, supported by Vodafone, will host the HIDDEN CITY rave, ECHO's first house party.The venue; behind the Mensvic Grand hotel. For the first time ever in history of tertiary raves, Hidden City seeks to bring together three major parties under one roof where rave folks have the opportunity to enjoy THREE different party atmospheres in ONE big house.

The three diferent parties will include the Tipsy Totsy spot which will involve a bar that will serve local mixes on the house for all attendees; the Cocktail Hacienda will involve a big bar where amazing cocktails will be available on one side with a dancefloor to the other side.

Fashion house, Afro.Mod.Trends will add spice and colour to the event with their Trendy Bar, for the chic and trendy fashionistas from the various insitutions across the city;AfroModTrends will be parading over 50 breathtaking eyecandies showcasing their latest collection and giving out some delectible goodies to lucky attendees all night.

To top off the experience, ECHO magazine has marshalled some of the industry's A-list celebrities to create an unforgettable atmosphere with all the glitz and glamour synonymous with it inside the Bourgeoisie Boulevard also tagged as the "RED ROOM"- This is set to be an exclusive area where attendees will be served with exotic drinks and get the opporunity to mingle with the finest socialies and celebrities spanning the world of movies,sports and music. Hidden City is powered by ECHO Legon with support from Vodafone, VK and Rozay,BUZZGH and Afro.Mod.Trends.