Music of Monday, 3 June 2024

Source: www.ghanaweb.com

Eric Toscar takes on new role as A&R Manager for St. Lennon at Lynx Entertainment

Eric Toscar Eric Toscar

Eric Agyapong-Mensah, known in the industry as Eric Toscar, has been appointed as the new Artists and Repertoire (A&R) Manager for St. Lennon, who is signed to Lynx Entertainment. With a wealth of experience in talent management and event production, Eric brings a dynamic skill set to his new role.

Eric’s career in the entertainment industry began during his school days when he served as an Entertainment Prefect at Nkawkaw Senior High School. He gained prominence as the Road Manager for Wisa Gried from 2016 to 2018, guiding the artist through his breakthrough hit "Ekiki Mi."

His ability to manage high-profile artists and events is evident from his successful tenure as Talent Relations Officer at Muse Africa and Hospitality Manager at Afronation Ghana 2019, where he oversaw the Artistes Village during the festival.

Notably, Eric has been a key production member for all five editions of the 3Music Awards and has managed various high-profile concerts and album listening events. His leadership was instrumental in Black Sherif’s Artiste of the Year Award activation at the 2023 Vodafone Ghana Music Awards and Amerado’s first annual “My Motherland Concert” in 2023.

Throughout his career, Eric has managed artists such as Wisa Gried and Apaatse, served as Road Manager for Malcolm Nuna, and collaborated closely with Black Sherif. His project management roles for major events like the Wildaland Festival and Kuami Eugene’s “Son Of Africa” Album listening highlight his extensive experience and dedication to the music industry.

As he steps into his new role, Eric is excited and honored. "I envision myself playing a key role in shaping the career of my new artist St. Lennon and helping Lynx Entertainment achieve their creative and professional goals. I'm thrilled to contribute to St. Lennon's success and feel a sense of responsibility, knowing that my decisions will significantly impact his career. I'm eager to learn and grow alongside him, navigating the ups and downs of the music industry together," he shared.

With his proven track record and passion for music, Eric Agyapong-Mensah is poised to make a significant impact in his new position at Lynx Entertainment.