Organisers of the premier beauty pageant for tertiary institutions has partnered with fast growing media communications outfit ADVERTISING & MEDIA Communications[AMC]Limited to organise this year's edition of the pageant.

The 2011 edition was launched last month at the Labadi Beach Hotel and plans are far advanced to begin the airing of the show's 13 week reality show on television in August.

According to representatives from both Brein Consult and AMC, the partnership is aimed at upping the standards of the show's previous editions. To also improve upon the audio-visual production for this year's 13 week reality tv show, OPTEC Studios, an audio-visual production outfit reputed for high quality production for numerous corporate outfits within and outside the country will handle all production work for the pageant.

This year, the beauty pageant, which is in its third year is expected to be bigger and more exciting with the addition of six more tertiary insitutions to the pageant, thus increasing the number of participating schools to twenty-nine[29]. The vision of the event is to select one of the Queens from the Nation's Tertiary Institutions as an Ambassador of Anti Child Labour to combat and intensify the campaign against Child Labour in Ghana through the implementation of Child Labour Project Work written by the University of Education.

This year, the participating schools include the University of Ghana Legon, University of Cape-Coast, Institute of Professional Studies, Ghana Institute of Journalism, University of Education Winneba, Presbyterian University, Accra Polytechnic, Takoradi Polytecnic, Cape Coast Polytechnic, Wa Polytechnic, Sunyani Polytechnic, Koforidua Polytechnic, Zenith College, Bolgatanga Polytechnic, Tamale Polytechnic, University of Development Studies, Catholic University, All Nations Uiniversity, Data Link University, Jayee University, University College of Management Studies, NAFTI, Islamic University, Ho Polytechnic, Garden City University College, Ghana Institute of Languages, wisconsin University

There will be 13 weeks of TV reality shows on three TV stations and a series of evictions to select the final 15 for the grand finale which is slated for September at the Dome of the Accra International Conference Center. The winner of this year's competition will represent Ghana at World Miss University at South Korea in addition to an attractive cash prize and also drive home away with a brand new car.

Unlike other pageants, face of Tertiary is contested by only Institutional Queens to represent their respective Institutions with the aim of unifying all the Tertiary Institutions in the country under one umbrella to help curb the ascendance of child labour in Ghana.

Face of Tertiary 2011 is organized by Brein Consult in collaboration with Advertising & Media Communications[AMC]Limited and the Ministries of Women and Children's Affairs, Employment and Social Welfare.The pageant is also supported by OPTEC Studios and Lizzy's Sports Complex.