ETV Ghana and Y107.9FM will in October next month send selected viewers and listeners on an all-expense paid trip to attend Rihanna’s ‘Diamonds World Tour’ concert in South Africa.
The famous Pop Diva’s concert would hit the FNB stadium in Johannesburg on 13th October, a statement from the management of e.Tv Ghana said on Friday.
Viewers and listeners of Etv and Yfm stand to enjoy this once-in-a-lifetime opportunity in a text and win promotion that would be held throughout the month of September.
To participate, listeners and viewers will be required to text ‘music’ to short codes 1724 on all networks, except airtel, which is 1824. They will then receive instant questions on their phones.
Participants, who send correct answers to the same short codes, will automatically accumulate scores for every correct answer. Participants from each station who accumulates the highest scores will then emerge winners.
These two winners will enjoy a fully-sponsored travel package to South Africa, and an exclusive VIP treat during the concert, including their own private suite.
Aside the ultimate win, participants stand to win daily prizes such as phones, phone credits, Silverbird tickets and souvenirs from Etv and Yfm.
The Managing Director of Global Media Alliance, Mr. Ernest Boateng, in an interview noted that ‘this is a once-in-a-lifetime opportunity that etv and Yfm are offering their listeners and viewers.
“This amazing opportunity and memorable experience aptly demonstrates what both stations stand for, which to give great entertainment experiences both on and off air. I will urge all viewers and listeners to actively participate in the text and win promotion, which is the ticket to enjoying this great entertainment concert in South Africa”.
According to Pollstar's mid-year top 100 worldwide tours list, Rihanna’s Diamond World Tour as of June, 30 2013, has grossed $50.1 million from first 54 shows staged in parts of the world.