Ghanaian actor, filmmaker, and businessman Fred Nuamah has stated that the film industry, despite being the largest employer in the creative sector and generating thousands of jobs monthly, remains neglected and underfunded by both government and private investors.

In an interview with Graphic Showbiz, Nuamah, who is also the founder of the Ghana Movie Awards (GMA) and a politician, expressed his disappointment at the lack of support for the film industry.

He noted that while other sectors like music and sports continue to thrive, the film industry struggles to stay afloat despite high demand for its products.

“The movie industry is the only sector that employs more than 500 people in a single production. Apart from actors, editors, directors, and poster designers, it's a chain of employment that directly and indirectly benefits over 500 people.

“Let it be on record that before the start of any business, the first thing to think about is demand for the product before capital. This is because you need to see that you are serving a need or demand before you invest in the business.”

He added “It is very evident that the demand for film is high but the challenge is the distribution channels to get the product to customers. There are no available means to sell the product and that is why the sector is struggling even when the records are there to show that the film industry creates over 250,000 jobs a month.”

Fred Nuamah pointed out the need for government and private investors to recognise the vast potential of the film industry and invest in creating distribution channels, such as cinemas, to showcase Ghanaian films.

According to him, such investments would unlock numerous opportunities, including job creation, revenue generation, and business growth.

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