Creative Storm will today, launch special celebrity television adverts at Busy Internet in Accra featuring African and Ghanaian personalities, who will promote the campaign against poverty in Africa.

Some of the Ghanaian entertainment and public personalities featured in the adverts that will soon be on television and radio are Mac Tontoh, David Dontoh, Rex Omar, Kwesi Nti, Mzbel, Tic Tac, Bibie Brew, Sydney, Ebo Taylor, Panji Anoff, Iso Pelle, KSM, Slim Busterr, Doreen Andoh, Kwame Sefa Kayi, Diana Yanney.

Others are Kofi Bucknor, Dezmon 2Tu, Kofi Agorsor, Amandzeba Nat Brew, Israel Laryea, Blakofe and many more.

The television campaign forms part of a series of actors called Global Call to Action Against Poverty launched earlier this year in Johannesburg by a group of NGOs, International networks, trade unions, religious groups and other civil society.

The campaign aims at demanding increased aid from G7 countries, removal of trade barriers, debt cancellation and the elimination of poverty to achieve the Millennium Development Goals.

The launch of the television adverts will also premiere African Snaps, a series of radio and television adverts to be broadcast in fifteen African countries and at live concerts throughout the world.

The concerts are expected to feature music stars such as Youssour N’dour (Senegal), Ladysmith Black Mambazo (South Africa), The Mahotella Queens, Eric Wainainai (Kenya), Seun Anikulapo Kuti (Nigeria)and many civil society leaders.

Like the click advert featuring Bono, Brad Pitt, P. Diddy and other celebrities, African Snaps deploys the simple symbolism of the snapping finger powerfully, to remind us all about a harrowing statistic – every three seconds, a child dies from extreme poverty in Africa.

The launch will also kick off an innovative mobile phone SMS campaign in fifteen African countries, offering millions of people the opportunity to send text messages about poverty to the world’s richest countries.

Uniquely, the collection of messages in countries such as Ghana and Kenya will be led by masqueraders walking and dancing on ten-foot stilts and brandishing giant mobile phones.

Today marks the Day of the African Child. Consequently, the launch is dedicated to the memory of African children. On this day, thousands of children, wearing white bands and beads - symbols of the anti poverty campaign will be taking part in activities throughout Africa.