Entertainment of Saturday, 25 August 2018

Source: www.ghanaweb.com

I feel I may hurt them - Hammer explains why he does not keep acts he grooms

Hammer, Veteran Music Producer play videoHammer, Veteran Music Producer

Edward Nana Poku Osei, known in entertainment circles as Hammer, says he is unlike some producers.

Away from the entertainment norm where producers lay claim to artistes they nurture, in terms of creativity and especially earnings, Hammer says he has no intention of keeping acts he grooms because he gets “bored too easily.”

In an exclusive interview with Ghanaweb, the music production guru revealed that his motive was to let ‘the birds fly free’. He said “when I have a new artiste and he gets to the point where he doesn’t need me anymore, he’s in the limelight now, I feel my job is done.”

He says the complete polishing of a new artiste simply leaves him bored and he needs new active projects to keep himself active.

“The main thing is building him from the ground to the spotlight,” he revealed, adding that “after the trip from the nowhere to the spotlight is the main thing.”

Without anyone to prove anything to, Hammer feels his job becomes pointless.

“Normally, the first album belongs to me, then the rest of the albums are yours,” he let on his mode of payment with his artistes.

He claims to be more invested in unrecognized artistes who have not “blown”, with about fifty of them presently thronging his studios.

Hammer is the founder and CEO of The Last Two Music Group and is also known for mentoring some of the best artistes Ghanaian Hip Hop or Hiplife has ever produced.



Some of his best mentees include, Sarkodie, Obrafour, Tinny, Kwaw Kese, Sarkodie and Edem. As a producer, he is credited as one of the pioneers and key figures in the popularization of Hiplife or Hip Hop made in Ghana.