Ghanaian broadcaster Afia Pokua, popularly known as Vim Lady, has advised media personalities to avoid going to extreme lengths to stay relevant, especially when such actions could compromise their integrity.

In an interview with Graphic Showbiz, the show host explained that the media industry is dynamic and that individuals are often quickly forgotten regardless of their previous prominence.

Vim Lady urged media professionals to focus on making meaningful and lasting contributions rather than relying on short-term strategies that might bring temporary fame but ultimately harm their careers.

“It's a harsh reality check that people tend to forget about us when we're no longer in their immediate circle.

“One thing I can say is that, if you take the wrong route because you want to always be in people’s faces, it will end badly. As professionals, we should know there is time for everything and even if we go the extra mile to stay relevant, once our time is up, we are gone forever and no one cares again,” she said.

Acknowledging the demanding nature of media work, Vim Lady advised her colleagues not to allow their work to overshadow their personal relationships.

She advocated for maintaining a balance between career and family, stating that while a fulfilling career can provide financial stability and personal growth, it is the love and support of family that truly enriches life.

“Let’s not pit marriage and family against career. Instead, let’s strive for balance. While a fulfilling career can assure financial stability and personal growth, it's the love and support of family that truly enriches life. A successful career can't rescue you from life's challenges, but a loving family can provide unwavering support and so we should learn to maintain a balance between these two.

“For years, I prioritised fighting for better conditions and advocating others, neglecting my own needs in the process. But I've come to understand that self-care and self-prioritisation aren't selfish; they're essential in the media space because no matter what, you would be forgotten someday,” she said.

ID/ ADG

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