Ghanaian artiste M3nsa has described some social media apps, including Instagram and Twitter, as ‘useless’ in securing support from the fanbase of artistes.

In an interview on 3FM on June 27, M3nsa narrated some of the challenges he faced when attempting to secure funding for an album he intended to release.

He shared how he had tried crowdfunding from social media but to no avail. Eventually, he and his team turned to Kickstarter, setting a goal of $25,000 to fund the release of their album. To their delight, the target was not only met but surpassed, thanks to the direct support of their community.

This experience, according to M3nsa, showed him the difference between the number of social media followers and the real-world impact they have.

“I started working on a project during the pandemic, and then everything was just falling apart. We tried many things, including distribution, but it just wasn't working.

“So we decided to do a Kickstarter; you get your community to support you by donating any small amount they can, and you set a target, your communities will give you that money for you to release the album. And then the album is, in a sense, the community's album.

“It was like $25,000. We reached it, and we passed it. But in the process, I also learned that Twitter is useless. Instagram is useless. I have 250,000 followers on Twitter. So imagine if everybody gave me 1 Cedi. But no one did,” he said.

He said he had to personally reach out to potential supporters over the phone until his efforts paid off.

M3nsa spoke on his experience, stating, "t shows you how your art affects people, how people are into you. It was such an eye-opener and also being able to sell yourself and sell an idea was such an education for us,” he said.

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