Media personality Arnold Asamoah-Baidoo has shared his opinions on the existence of black charm (juju) in the movie industry.

His statement comes on the back of some actors bemoaning the practice, which, according to them, has become prevalent in recent times.

Recently, a couple of actors, including the likes of Portia Asare and Kalybos, among others, have shared their experiences on the subject.

This, however, awakened discussions on social media as individuals either believed or doubted the claims.

But Arnold, in a discussion on United Showbiz, thinks the assertion of 'juju' within the film industry might be mainly psychological.

According to him, the claim is somewhat confusing to the extent that actors are even divided over it.

"I'm always confused about discussions about Juju because industry players that are said to be experiencing it are divided over it. I've heard LilWin say there's no juju in the industry. I've also seen Yvonne share her experience about being struck with eye problems on set while shooting Abdul Salam Mumuni's 'Material Girl'.

"Yvonne said the problem only cleared when she prayed and that she was certain that someone tried to kill her with juju. Kalybos also shared his experience of being a victim of juju. But I think this whole thing is psychological more often than not," he told MzGee, the host of the show.

He continued, "The mind is huge, so when it connects to something, it becomes their reality. I am not saying these people are lying. But, for instance, in the case of Yvonne, it could even be a defect or an infection in the eye. Because her mind is tuned to the possibility of being hit by Juju, it becomes her reality.

"Kalybos' car also might be faulty, but because his mind is fixed on the threats he received on set, he might think it's some juju at play."

Arnold maintained that some actors, including the likes of Fiifi Coleman, think it is just propaganda.

"Fiifi Coleman thinks this whole misconception about Juju is just propaganda. so even within their circle, not all of them believe in it," he added.

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