Celebrated radio host Kwame Adinkra Monday kicked off Abusua 96.5 FM’s soft programming with #Abusuankomo – the new station’s morning show.

Officials of the EIB Network, owners of Abusua FM joined Adinkra for a brief prayer session before officially going live.

In his introductory remarks, Adinkra spoke about the journey back to Kumasi radio, where he still commands a huge following.

Abusua FM is operating on the frequency 96.5 in the Ashanti Region, and started test transmission on June 1, ahead of today’s soft roll-out.

Adinkra and a team of experienced heads are being recruited to lead EIB’s official entry into the mass market in the Ashanti Region. EIB also operates Ultimate 106.9 FM in Kumasi.

EIB is also set to roll out two more radio stations; Super FM (Tamale) and Cool FM (Cape Coast) in addition to existing properties.

The media group also owns Starr FM, LIVE FM, GH One TV, Kasapa FM (all in Accra), Empire FM (Takoradi), and Agoo FM (Nkawkaw) as well as the Daily Heritage Newspaper.

Adinkra’s decision to leave Accra a little over a year after joining Atinka FM was predicted. Before moving to Accra, he enjoyed an unmatched popularity in the Ashanti Region as the most listened to morning radio host on Angel FM. For years, he became Kumasi’s biggest name in radio and helped built a following that propelled him to the top of morning radio in the Northern sector.

Abusua FM reintroduces Adinkra to a territory he knows all too well, and also offer the EIB Network-owned station a good head start.

Previously, he worked for Otec FM, Fox FM and Kapital Radio.