The car mates exploded with excitement as soon as Kwaw Kese made a stylish entrance to surprise contestants of the ‘Live Inside and Win the Ride’ reality show.The hiplife artiste took time off from his album promotion activities to pay the contestants a visit in his capacity as an entertainment personality and an ardent follower of ‘Live Inside and Win the Ride’ reality show.

Kwaw Kese said "this is a great initiative by Global Media Alliance Broadcasting Company (GMABC) which has not happened in Ghana before and it is a massive booster for the entertainment industry,’’ adding that, ‘’the show fascinates me and I keep wondering how they bath, eat, sleep and perform other activities while living in the car.’’

Kwaw Kese likened the competition to prisoners "doing their time’’ in cells and promised to provide them with free CDs of his new album for them to enjoy while in the car.

With just three contestants left battling for the car after Malik’s disqualification, the show has registered a spike in suspense, excitement and humour as the contestants continue to employ innovative and crazy strategies to make life uncomfortable for each other in the car.

The ‘LIVE INSIDE AND WIN THE RIDE’ reality show is the first of its kind in Ghana, where contestants are expected to endure the pain and discomfort of staying in a car for up to 40 days. The show is sponsored by Premium Motors with support from MTN Pulse, Mentos and New York Sizzler.

Daily diaries are aired on e.TV Ghana at 6:30pm, with regular updates on YFM and Happy FM and via social media with the hashtag #LiveInside.