Entertainment of Monday, 3 June 2024

Source: MUSIGA

MUSIGA hosts successful workshop on leveraging digital tools to generate revenue in Tamale

Beneficiaries of the MUSIGA workshop Beneficiaries of the MUSIGA workshop

The Musicians Union of Ghana (MUSIGA) held its final workshop in Tamale on May 30 and 31, 2024, as part of the "Leveraging Digital Tools to Generate Revenue" series, sponsored by the Ghana Skills Development Fund (GSDF).

This workshop followed two earlier sessions held in Accra and Kumasi and marks the completion of this impactful series.

Renowned industry expert Kwabena Ofei-Kwadey Nkrumah, also known as Kobby Spikey, led the sessions, providing participants with valuable insights and practical skills to harness digital tools for revenue generation.

The workshop covered various topics, including content creation, online music distribution, and effective use of social media platforms.

The initiative aims to equip musicians with the necessary skills to thrive in the digital age and ensure sustainable income streams.

Attendees expressed their appreciation for the comprehensive training and the opportunity to enhance their digital competencies.

S.K. Agyemang, General Secretary of MUSIGA, remarked, "This workshop series has been a monumental step forward for our musicians.

By embracing digital tools, we are empowering our members to reach global audiences and generate substantial revenue. We are grateful to the Ghana Skills Development Fund (GSDF) for their support in making this possible."

Idris Baba, the Northern Regional Chairman of MUSIGA, added, "Hosting the final workshop in Tamale has been an honour.

Our local musicians are now better equipped to navigate the digital landscape, and I am confident we will see a positive impact on their careers and the music industry as a whole."

As part of this initiative, MUSIGA will establish a Technical Resource Centre at its Accra office.

This centre will serve as a hub for continuous learning and support, offering resources and guidance to musicians navigating the digital landscape.

MUSIGA extends its gratitude to GSDF for their generous support and to all participants who made the workshops a success.

The union remains committed to empowering Ghanaian musicians through education and resource provision.