Makeup Ghana, represented by its CEO/Founder Rebecca Donkor participated in the two-day Global Business Forum on Africa in Madinat Jumeirah, Dubai.

Under the patronage of His Highness Sheikh Mohammed bin Rashid Al Maktoum, UAE Vice-President and Prime Minister, and Ruler of Dubai, the theme of the 4th Edition of GBF Africa was “Next Generation Africa”, and brought together 1,000 top-level participants, including government officials, policymakers, business and finance leaders, and entrepreneurs from across Africa and around the world, to discuss trade and investment opportunities that are blossoming across the continent.

Makeup Ghana, participated as part of a Ghana Investment Promotion Council (GIPC) delegation of private and government participants across multiple sectors. Makeup Ghana believes the cohort of attendees at GBF Africa provides the perfect launchpad for mutually beneficial collaboration between Dubai’s vibrant makeup and beauty scene and Ghana’s fast ecosystem.

The focus for Makeup Ghana’s participation was to properly project the economic impact of the Makeup and Beauty Industry in Ghana, especially its importance in creating and empowering female entrepreneurs and find partners who can help fulfil this agenda.

Makeup Ghana CEO, Rebecca Donkor emphasized this when she said:

” The Makeup & Beauty Industry in Ghana is growing fast and is a formidable force for economic empowerment, especially for female entrepreneurs.

However, to continue this growth trajectory, we need support from private and public-sector stakeholders within and outside Ghana. We are here to showcase the vast opportunities available in our industry and to also find partners to help train and build capacity within the industry through grants, equity funding and skills transfer between artists, retailers, brands, manufacturers in Dubai and Ghana”.

Makeup Ghana is a social enterprise creating a unifying platform for stakeholders in the emerging and fast-growing makeup and beauty industry in Ghana. We are bringing together makeup professionals, makeup brands, beauty retailers and fashion & beauty content creators in Ghana, under one umbrella, to propel the industry forward.

We do this through advocacy, training and capacity building, events and consulting services.

Global Business Forum on Africa will explore the next phase of growth and development with the founders of Africa’s most innovative businesses. The forum will examine the potential for leveraging technology to accelerate growth across Africa, discuss the power of the emerging private sector and identify the opportunities for financing and partnering with Africa’s most dynamic businesses.