It’s been just a little over a year since the unique vocal sound of Mr Eazi hit the airwaves in Ghana and entered the playlists of many.

A sound so different and distinct that got people talking and asking questions like “Who is he, where is he from, what genre is his music, who discovered him” and a barrage of other questions that pop up anytime an amazing talent emerges unto the Ghanaian music scene.

Since Mr Eazi’s emergence, his ability as a hit-maker is evident with the back to back release of chart topping songs like Bankulize, Skintight, Shitor and an endless list of other great songs.

This streak of musical success had him headlining all the just ended Ghana Independence musical shows in the UK.

But the big question is, what influenced his sudden global appeal and rise into the limelight? It’s obviously hard-work, dedication to the art, talent, God and most importantly a solid team behind him known as Meister Music.

Meister Music is a Ghanaian record label focused on developing and managing unique and original talent from Ghana with the main aim of exporting their art to the rest of the world.

Meister Music is the management label for Mr Eazi and is responsible for his brand strategy and music. With over 5 years of marketing, commercial and brand management experience, the founder and CEO, Bernard Kafui Sokpe is an astute marketing professional with work experience spanning between telecommunications, digital and e-commerce.

With in-depth knowledge of the Ghanaian market, he has mirrored his expertise and investment into the music and showbiz industry and is making waves fit for a tsunami.

Aside Mr Eazi, Some of the talent Meister Music has been known to work with in the past years are Africa’s biggest female dj, DJ Kess, the multi talented Deborah Vanessa and Ghana’s first ever afro-electric dance musician, Okuntakinte.

Mr Bernard Sokpe states “ Music and showbiz will be one of the largest revenue drivers for the nation in the coming years if we optimize it well and apply strategy.

Key collaborations, partnerships and most importantly originality is the key to the growth of the industry” Mr Sokpe also adds “ Instead of our talents mimicking western music and style, they should dig true to their roots and make music that is strongly of African origin. In doing this, we can easily export our music globally and place it on the map”. Meister Music has expressed interest in working on future projects with the Musicians Union of Ghana (MUSIGA) and collaborating to explore innovative ways in which Ghanaian musicians can sell their music to the world.

Meister Music is partnering with BBnz, a renowned music label in Ghana to push the agenda of selling Ghana’s music to the world.

BBnz recently collaborated with American music legend to showcase Ghanaian artists to the world at a concert in Kings Theatre Brooklyn, dubbed “Diaspora Calling.” Mr Eazi, E.L and Stonebwoy were the proud representatives from Ghana.

The future for the Ghana showbiz industry is highly promising and people like Mr Bernard Sokpe are keen on optimizing it to full potential. Let’s keep our eyes peeled for what Meister Music has in store for Ghanaians and the world at large.