Winner of the 2012 edition of the Miss Earth pageant Jennifer Maame Yaa Kyekye Tete is set to embark on a nationwide tree planting exercise.

The exercise will take her to some second cycle institutions in the country, in an effort to inculcate the habit of tree planting in these communities. It forms part of her wider vision of ensuring there is adequate sensitization on the positive effects of tree planting and growing.

With support coming from the Forestry Commission, Kyekye hopes to give to these institutions, educational materials on how to sustain the environment.

“We will be giving out reading materials to these institutions, as a way of getting them to understand how important it is to protect their environment,” she says.

Kyekye and her collaborators are hopeful the intended message will get home, after they give out the materials. Sector by sector quiz and debate programs will be held for these institutions, to test how well they’ve appreciated the issues.

“We will then go back to these institutions; hold quizzes and inter-schools debate programs generally on the environment, wildlife conservation, and the science of plant among others, to test how well they’ve progressed.

“It is one of those measures we can use to put to test, how well the campaign has been received,” she adds.

With an incredible passion for the environment, Kyekye is optimistic the project will be successful. “I am hopeful it will be received well”.

She’s participated in several social drives including the Greening Ghana Campaign, and the recently-held Melcom Tree Planting exercise among others, all aimed at creating awareness on the environment.

Taking up this project, is line with the bigger vision of the Miss Earth Ghana pageant, which ensures that reigning titleholders dedicate their year to promoting specific projects through school tours, street campaigns, coastal clean ups, speaking engagements, environmental fair, storytelling programs, eco-fashion shows, and other environmental activities.