Sensational dancehall artiste Shatta Wale has responded to views that his latest album is nothing to write home about.

According to the Kakai hitmaker, the album is not “borla”, insisting it is currently doing well on the world iTunes chart.

Shatta Wale launched his much-publicised album titled “The Reign” on Saturday at the Fantasy dome, inside the Trade Fair Centre.

The self-acclaimed dancehall king had a sold-out concert, with over 18,000 of his fans reportedly showing up for the event.

In reacting to negative reviews by showbiz personalities and a section of the public that his latest album is nothing to write home about – Shatta Wale told Prince Tsegah (Da Don) on ‘You Sey Weytin’, a segment on ShowbizFylla on Hitz FM that, promotion of the songs on the album has not yet started because the team is tired after the launch.

‘’It was just three days ago we finished with this launch. You know man is tired. I don’t know how they want me to work. When haters talk, you just watch them and say wow, you people are really pushing hard,” Shatta Wale said.

The artiste stressed that his ‘Reign’ album is not ‘trash’ or valueless as some have labelled it.

‘’I know my album is not ‘borla’. It is on record now that on the iTunes chart- world album, it went to number one,’’ he stressed.

He stated that the ‘Reign’ album is about to begin with a radio tour, a meeting with disc jockeys and some parties.