Nokia in a bid to deliver unmatched mobile experience to its teeming customers, has unveiled the Asha range of products into the Ghanaian market with an exciting ceremony at the Silver Star Towers in Accra, last Tuesday. The event which saw performances from hiplife trio, 4x4 and Eazzy was the official introduction of the Nokia Asha 201 and Nokia Asha 303 into the Ghanaian market.

Other activities that heralded the launch of the phone included an azonto flash mob and an azonto dance competition, which saw winners walking home with free Asha phones. Winners of the Nokia Hip Tweet competition, which run on Facebook and Twitter, were also presented with their prizes at the launch ceremony. The winners were Emmanuel Yirenkyi, Anne Amuzu, Albert Nyarko, Jentle Mike and Isaac Fuseini.

Nokia Asha phones are messaging devices produced with full QWERTY keypad for quick and easy text input. The Asha range is available at the very affordable prices of basic mobile phones but imbued with the distinct features of smart phones. As part of the launch of the Asha 201 and 303 in Ghana, Nokia has partnered with Telecoms Company, MTN to give offer users one month of free internet access including access to the Nokia store, where thousands of applications can be downloaded.

Nokia Asha 201 comes with fully integrated social networks to make consumers stay connected to friends and networks via Nimbuzzz, Facebook chats and more. It also has high performance loudspeakers to enable consumers share favourite music with friends and support for up to 32G with a microSD memory card.

The Nokia Asha 303 comes with all tools on the home screen, meaning consumers can view their friend’s updates and tweet right there. It also comes with touch screen capabilities to enable consumers navigate their phone as well as play games on the sleek touch screen. Nokia Asha 303 has the Nokia Browser that gives consumers faster and more cost effective web browsing experience. The Nokia Browser compresses consumer data by up to 90% which means consumers can spend less money and less time surfing the internet via data.