Hip life artiste and current National Youth Organiser of the Musicians Union of Ghana (MUSIGA) Obour known in real life as Bice Osei Kuffour has finally launched his campaign to seek the high office in MUSIGA.

Obour has since May 2011 showed his readiness in becoming the next president of MUSIGA to change the plight of musicians in the country and also to continue from where current president Diana Hopeson will be leaving off.

Being the youngest in the contest for the MUSIGA presidency, Obour joins veteran musicians like Gyedu Blay Ambolley, Nana Tuffour and Willie Roe with similar ambitions.At his media launch/briefing, Obour outlined his seven point agenda. It is picked from his motto ‘AJUMAPA’ literally means good works, an acronym for: Administration, Jobs, Unity, Music business, Ageing, Policies and Achievements.

Explaining his chosen agenda, Obour told the media his seven point agenda conveys developmental plans and programmes that are tangible, realistic and deliverable if he is elected as MUSIGA President.

He said MUSIGA is not attractive and appealing to all manner of musicians because of lack of adequate systems and structures in the Union. Under his presidency, Obour promised to work vigorously to put better structures in place to take care of musicians, notably old musicians who become inactive in their old age.

In an exclusive interview with GhanaCelebrities.Com, the Ghana Music Awards 2004 Artiste of the Year winner said he will work hard to make musicians who are members of MUSIGA benefit and make non-members jealous. This, he said will force the non-member to quickly become members of the Union.

“I will work hard to make members who are musicians benefit so much that if you are not a member and a musician, you will feel left out so you would want to be a member”.

When asked if he’s had any calls from any of the competitors for him to redraw from the competition because he is the youngest in the race. Obour told GhanaCelebrities.Com that indeed he was approached by certain individuals to step aside, to which he refused because of lack of tangible reasons.

He said: “I’ve had several of those in the early stages of my decision to compete for this position; I had numerous calls, not by the candidates themselves but by different individuals but they didn’t have tangible reasons. Because anybody that approached me, I asked them that, do you think that I can do the work and they all boldly tell me, Obour, we know you are the best man for the work.”

Though most of the people still believe Obour is too young for the MUSIGA Presidency, he feels otherwise and will be contesting the MUSIGA President in the upcoming MUSIGA Congress slated for Tamale on August 16-18, 2011. Present at the media launch to show support was high life musicians AB Crentsil, Rex Omar, Praye Honeho, A-Plus and Okyeame Kwame who doubled as the MC. Also a video was showed of some musicians, radio presenters endorsing Obour in a documentary. Some delegates from other regions were present to show solidarity.

Obour is seeking the MUSIGA presidency to rebrand MUSIGA and make musicians wealthy. Vote Obour for President – AJUMAPA!