Ten beautiful and eloquent ladies, auditioned across the country, were officially unveiled Sunday to battle each other for the coveted 2018 Ghana’s Most Beautiful (GMB) crown within the next 13 weeks.

Their introduction, marks the beginning of the 12th edition of the GMB organized by the leading free-to-air private television in the country, TV3, which is the flagship of Media General’s media conglomerate.

The ceremony was marked by the display of beautiful Ghanaian culture.

Gorgeously dressed in carefully designed African prints, Ohema, the Brong Ahafo representative, was introduced to hundreds of people at the Takoradi Jubilee Park amidst drumming and dancing to rhythms peculiar their regions.

Lisa Ahenkan with the stage name as Ohema thrilled hundreds of fans and made a significant and historic entry with her Fontomfrom dance which got many rooting for her.

Ghana’s Most Beautiful has over the years presented an opportunity for young ladies across the country to showcase their respective cultures through weekly live presentations on Ghana’s culture, tourism and developmental issues among others.

Traditional leaders, past contestants of GMB among many other dignitaries graced the occasion.

Most of the patrons, especially the traditional rulers were dressed in the beautiful Ghanaian kente and other indigenous fabrics.

Acting CEO of Media General, Beatrice Abbey, said the station is focused on ensuring that viewers enjoy what promises to be the most exciting season in the history of GMB.

“As a media organisation that is dedicated to excellence, we are committing more resources to this year’s GMB production. The aim is to give our cherished viewers value for their time and resources.

“GMB over the years has won the heart of television viewers across the country. Indeed, I am proud to say that Ghana’s Most Beautiful is the most-watched television reality show in Ghana,” she stated.

The 2018 GMB contest is under the catchphrase “This is the Life”.

The next 13 weeks will offer entertainment, education and excitement to television viewers in Ghana and abroad.