Reggae and Dancehall artistes must put in extra effort in their acts in order to lure the interest of investors to support their music career, Ghanaian Dancehall artiste Samini has advised.

Speaking at a ceremony in Accra to unveil Ras Kuuku as the new signee of Sabaman Entertainment, Samini urged artistes of the Reggae and Dancehall genre to take inspiration from the ‘Puom’ music boss’ feat to attract such offerings.

Samini who was present to support his colleague at the beautiful event recounted his relationship with Ras Kuuku and his humble beginning, indicating that the move is a giant step but it wasn’t one that was dreamt to happen this quick.

The “My Own” crooner in his short address went on to tout Ras Kuuku’s deal as “an indication that the genre is growing and it’s attracting investors and serious people to come on board.”

“This is also a wakeup call to those of us who are working hard and hoping to attract such investors to put in more work, to put in more content and basically work hard to attract more and more people like Sabaman on board it will make it even bigger and better,” he stressed.

A week ago, Ras Kuuku landed a recording and management deal with the music and events company which is expected to span for the next five years. Although details of the contract remain classified, Sabaman has assured that it is prepared enough to project the artiste for international recognition.

Present at the event were Chief Executive Officer of Pidgin Music, Panji Anoff; Director of Reggae/Dancehall at Musicians Union of Ghana (MUSIGA), Kwesi Nyarko Ofei; Director of Communications and Special Projects of MUSIGA, Ahuma Ocansey; Zeal of VVIP fame, Samini, Shatta Rako, Epixode, Osagyefo and several artistes.

Ras Kuuku is known for hit songs like ‘Nwansina’, ‘Wo’, ‘Anti Christ’, and ‘SShow Them Love’.