Based on his experience and lessons learned, Hiplife mogul Ex-Doe, real name Richard Kwasi Siaw Akrofi, has cautioned Shatta Wale to focus on his extant world tours rather than replying Samini’s recent diss song or retaliate professionally.

Just when Ghana thought the musical rivalry between Samini and Shatta Wale has finally ended, Samini has rekindled their lyrical war with a new single titled Vex Madd. It is a cover of Drake’s Back to Back song, and he featured his Highgrade colleague, Hus Eugene.

About two months ago, the birth of Shatta Wale’s son, Majesty, prompted him to smoke the peace pipe with his fellow Dancehall artiste, Samini and every industry person he has in a way offended, but aside indirect posts on certain social media platforms, Samini never really retorted Shatta’s apology until recently. In the freshly released Vex Madd song, one needs not to be told the content is directed at Shatta Wale. Samini proved his versatility as a musician by rapping and laying bare his emotions on their grudge without mentioning Shatta’s name.

A few hours after the song went viral on various mediums, both Shatta Wale and his manager, Bulldog, took to their Twitter accounts to indirectly reply Samini’s song. While Shatta made vulgar tweets, his manager, on the other hand, made a mockery of Samini’s song in his tweets.

Speaking with Flex newspaper, Ex-Doe, who is well known for his history with musical wars like this has opined that, considering the serious effects his former beef with certain Ghanaian artistes had on him, he does not deem it advisable or necessary for Shatta Wale to retaliate.

“My personal advice is that Shatta should focus on his tour and let stuffs like this which will only distract him slide for the mean time. He should not bother to reply because he doesn’t even know why it took Samini so long to bring out a song like that. If Shatta Wale replies quickly instead of concentrating on his career, Samini will only be stealing all his focus,” he stated.

According to Ex-Doe, he does not know where the Shatta-Samini beef is coming from, but for him, his grudge with Chicago was real. Although he did that for a reason, he has not repeated it again because he came to realize that, it is only a person without focus in life who retaliates to almost everything.

He went on to say that, all that noise and unnecessary musical grudges did not help him in anyway, and he is still battling with the rippling effects by taking unending measures to eliminate the negative image he carved for himself.

However, in contradiction to his earlier advice to Shatta Wale, Ex-Doe again suggested that, for business wise, if Shatta wants to reply Samini at all costs, he should do it professionally this time around.

“If Shatta wants to reply, there’s nothing wrong with it business wise but he must do it professionally. He should not go below the belt by involving Samini’s family in their beef. If he goes too raw in his reply, it won’t make waves because aside not being able to perform it at corporate functions, it won’t receive airplay as well. The little I heard from Samini’s was normal and not too harsh,” Ex-Doe posited.

Citing his musical career as a case study, Ex-Doe, in conclusion, urged Samini and Shatta Wale to scrutinize the odium their feud has attracted to their personae in order to prevent the regret they will suffer in about ten or five years to come when everyone is fed up with their tarnished personalities.

Meanwhile, Ex-Doe is busy in the studio right now trying his possible best to release four extraordinary singles all in a day before December 2015.

He has called on all and sundry to watch out for him as he starts massive promotion on the four next singles God willing next year January.