It is indeed true that fans wield a lot of power and influence.
Now loyal fans can go all out for you as it is in the case of a new development on Twitter.
A thread by a fan of Africa’s most decorated rapper Michael Owusu popularly known as Sarkodie has caught the eye of international Luxottica Group.
The thread initiated by SarkDeySpy on Twitter sought to bring to the attention of Ray Ban, a popular American brand of sunglasses and eyeglasses created in 1937 by the American company Bausch & Lomb Sarkodie’s admiration for their products and how long he has used their products, the possible benefits of signing him as a brand ambassador.
The thread which wowed a number of the SarkNation (term used in describing the fans of Sarkodie) and non fans alike has finally caught the eye of Luxottica Group.
In a response to the thread, Luxottica Group requested the creator of the thread to send them a direct image as they could continue the discussions from there.
Ray Ban as a company is yet to respond to the thread.
Dear @ray_ban,
— SarkDeySpy (@SarkDeySpy) March 22, 2019
For over 10 years, the best and most awarded hip hop artiste in Africa, @sarkodie, has rocked your glasses. He made (makes) them famous here till date. It’s time for a joint partnership ”Sark/Ray Ban” glasses and watch your sales sky rocket ????
A concerned fan ?? pic.twitter.com/GkOfoppbrc
Please feel free to send us a private message. We're happy to help!
— Luxottica (@Luxottica) March 25, 2019
Should this deal go through, this will be one of the historic moments in the Ghanaian music history where a music fan has openly via social media secured a deal for his favourite artist.
Check out the thread.
also @ray_ban don’t worry about investment risks. @sarkodie is top 10 most bankable african artiste by @Forbes ?? pic.twitter.com/W2QJLcgM3r
— SarkDeySpy (@SarkDeySpy) March 22, 2019
He met with the president of Ghana, @NAkufoAddo and did not forget his @ray_ban !!! King ???? pic.twitter.com/3aFQrQVR7o
— SarkDeySpy (@SarkDeySpy) March 22, 2019
One of the most streamed songs by an African rapper with over 63 million views on YouTube! And he never forgets his @ray_ban cameo (genuine love for your brand)https://t.co/igF2E5rrXP pic.twitter.com/DERqDcsKcd
— SarkDeySpy (@SarkDeySpy) March 22, 2019
He put 10 upcoming musicians on one song to help make their futures so “bright they might also need Ray Ban’s to see it”! and of course he got a @ray_ban cameo!!!#RayBanBySarkodie https://t.co/L1LfoGSRE7 pic.twitter.com/SNxqCtRDrB
— SarkDeySpy (@SarkDeySpy) March 22, 2019
I don’t know what values @ray_ban may stand for but all I know is Sarkodie is the man for positivity, hardwork, drive, passion, talent, art, skill, good role model and great dad. #RayBanBySarkodie pic.twitter.com/tvlUmRU8sY
— SarkDeySpy (@SarkDeySpy) March 22, 2019
It’s so serious we can’t even have a cartoon portrait of him without @ray_ban on ??????????? #RayBanBySarkodie pic.twitter.com/xf6R2cSwlb
— SarkDeySpy (@SarkDeySpy) March 22, 2019
Funny story:
— SarkDeySpy (@SarkDeySpy) March 22, 2019
There was a point in his career he took of his @ray_ban after a long time of people not seeing his eyes. And it was news! ???????????? pic.twitter.com/0v1Xidb4WV
Musical break for y’all checking out the build up of the Sark/Ray Ban thread... still spotted in his @ray_ban wayfarer! ???? pic.twitter.com/S2FUHD0Bae
— SarkDeySpy (@SarkDeySpy) March 22, 2019
His second studio album released in 2012. Album cover again featured ???? pic.twitter.com/EZWOayBIVv
— SarkDeySpy (@SarkDeySpy) March 22, 2019
The music bridges geographic gaps. Sarkodie ????????, Acehood ???????? and Grammy nominated record producer @cedsolo. @ray_ban cameo by Sarkodie still in the cut. ?????? pic.twitter.com/eo3RJEYioc
— SarkDeySpy (@SarkDeySpy) March 26, 2019