Ace Ghanaian rapper, Michael Owusu Addo, popularly known in showbiz as Sarkodie, has been unveiled as the 2014 Ambassador for the Ghana National Breastfeeding Campaign.

The multi award-winning artiste is to use his fame to promote the culture of breastfeeding among nursing mothers across the country.

In his acceptance remarks as the ambassador, the rapper explained the importance of breastfeeding to the wellbeing of children and nursing mothers. He was speaking at the launch of the 2014 World Breastfeeding Week by the Ghana Health Service (GHS) on Wednesday in Accra.

According to him, breastfeeding prevents babies from frequently falling ill and thus saves parents from spending their scarce financial resources on medical bills.

“Breastfeeding is very essential, and it is to save yourself the cost and the stress of going to the hospital all the time just because your child has fallen sick because he/she has not taken the right nutrients which are derived from breast milk,” he said. He urged young mothers to constantly breastfeed their babies for at least a period exceeding six months.

He added; “I will let my followers know about the importance of breastfeeding exceeding six months… I will do everything I can to promote the idea. I will use my social media platforms to educate the public on the need to breastfeed babies.”

The ‘Give It to Me’ rapper disclosed that the rate of breastfeeding among young Ghanaian mothers was very low.