Call it a great come-back and is dead right! If there is ingenuity in plying beauty pageants to enhance the development and education of the girl-child in the society at large, then Shemamie International (SI) is the answer.

Actually, the end-product of this initiative is to “create a sense of independence and self-confidence in participants, and at the same time, demonstrate that beauty and knowledge can co-exist in the same being” says Madam Sheila Felicity Boye, the Chief Executive Officer of SI, a Ghanaian-owned modelling agency based in Amsterdam, Holland.

After a decade of wandering in the beauty and modelling wilderness, SI bounces back to life and gets to the business she has well learnt its ropes over the arduous years, with an official launch of GHANA’S QUEEN 2011 beauty pageant, recently, at the plush Tulip Inn Hotel in Amsterdam; winner of which represents Ghana at the finals of the QUEEN OF THE WORLD parade. Audition and pre-selection is to take place August 6, this year, to be followed by the contest itself to be announced shortly.

For her come-back, SI collaborated with Ghana’s Most Beautiful Holland (Ghmbh)-another brand of Ghanaian beauty competition in Holland-to present one candidate for the QUEEN OF THE WORLD contest in Germany last year, in Ms. Gwendolyn Abena Ajube Kete Benschop, who came in 7th position.

But SI has more successes under her sleeves to write home about. On adding pageants to her business portfolio and testing the turbulent waters of organising beauty shows, she chalked a major milestone in winning the Miss Charme Holland 2000 crown and 2nd Runners-up positions in Ms Nana Kwakye and Mrs Love Otuo-Acheampong Amoh (Nee Otuo-Acheampong) respectively. Miss Kwakye is now a top model of international repute, doing the cat-walks in Paris, New York and other major modelling destinations around the world and Love, a consultant for International social organisations and based in The Hague.

Consequently, this giant leap precipitated in SI launching GHANA’S QUEEN in 2001 at the prestigious La Palm Beach Hotel in Accra, Ghana. Hence, 2011 GHANA’S QUEEN launch in Amsterdam was not only to educate the audience on the economic importance of beauty pageants and promotion of tourism, but also to kick-start the 10th Anniversary of SI as a veritable force in modelling and hosting beauty shows.

Activities included a short documentary on SI’s 10 years in business. And in attendance at the ceremony was a cross-section of the Ghanaian community in Holland including chiefs, pastors, community elders, musicians, general public and representatives of the Ghanaian local media.

The occasion was chaired by Mr. Newton Agbolosoo, a Ghanaian businessman living in Holland.

Credit: Crab-I Media Netherlands Corporate Communications Experts Tel: +316 4455 2238