Renowned musician, Efya, has established that singing in local dialects offers Ghanaian artistes a pathway to global recognition, paralleling the international success of Chinese movies despite language barriers.

In an interview with Graphic Showbiz during the West Africa Music and Arts Festival (WAMAFEST) in Accra, the acclaimed 'Best in Me' singer urged fellow artistes to embrace their native tongues, challenging the notion that it limits their audience reach.

"Just as global audiences adore Chinese movies without understanding the language, our music can also transcend linguistic boundaries," Efya remarked. She emphasized the potential for music to evoke universal emotions, regardless of the language used.

"We must liberate our music from perceived limitations and unleash the power of our mother tongues," Efya stressed passionately. "Be proud, be bold, and let your voice resonate in the language that speaks directly to your soul."

Expressing concern over a trend in Ghanaian music where artistes feel compelled to sing primarily in English or other widely spoken languages for international acclaim, Efya, a four-time winner of the Ghana Music Awards' Best Vocal Performer, highlighted the dual benefits of singing in one's native language—preserving cultural heritage and enhancing global appeal.

"Singing in our own languages is a precious gift that deserves celebration and support," she affirmed. "Mastering your craft in your mother tongue is a significant achievement worthy of praise and admiration."

Echoing Efya's sentiments, Professor Jasmine Young from Howard University's Blavatnik Centre for Music Business urged African musicians to embrace their cultural identity in their music. She emphasized the importance of authenticity and cultural pride, advising artistes not to compromise their values for global validation.

"In celebrating our unique cultures through music, we naturally captivate global audiences with originality and quality," Efya concluded, confident in the power of authenticity to resonate worldwide without sacrificing cultural integrity.

EB