Finally, after seven years of constant planning, idea developments, negotiations here and there, we finally settled on the concept, the place, the time and dream. This is just the beginning of a new era. In 1759, Arthur Guinness had a similar dream of creating a brand that would sell itself so far and wide that, three centuries down the line till this very day, we still drink Guinness.
As much as this may sound like just another of those catchy phrases, I promise you all that 2131 will live with us till the end of life.
Now I’ve gotten your attention!!!!!!! In our early years in primary school days when asked the usual question of who you would want to be in future, the answer was simple, a lawyer, doctor or may be a pilot. Very true, but how well can you prepare yourself for this profession and at what time will it be deemed best to work at this. By the age of 21years, the young adult wants to be responsible, respected and independent. By 31years, you should have started out on your chosen profession. Trust me it helps. It keeps you focused.
Allow me to introduce the brand to you. 2131 is a registered product of TRAP – The Radio Advertising People. The brand name 2131, targets the age group 21 to 31years. This brand which we call 2131 specifically targets the affluent, working class and focused adult who finds himself or herself within this part of the society.
The main objective of 2131 is to create a network and connection between this working class of people and in turn use this database to serve as an avenue for us to communicate better in terms of sharing ideas, exploring the possibilities of networking each person’s capability and contributing this priceless data to the nation’s development.
The brand has so many ideas and so many products lined up for its members. First of, 2131 is the first brand to release the hottest hip-hop radio show in Ghana.
The show, popularly refereed to as the 2131-JAMMING-HIPHOP-SHOW plays on vibe 91.9 fm every Friday night from 7pm – 8pm, then repeated on Saturday at 10am – 11am. One of Ghana’s finest presenters, his royal highness, the Blackboy, drives the show non-stop from beginning till the end.
If you’ve ever listened to Waltz BabyLove or P.J.Butter on the Jamming World Chart Show, I’d probably say it’s not only similar but matches the standard of quality radio presentation and editing if not better. The show concentrates on locally produced hip hop music known to Ghanaian artistes as GH Rap.
This show will soon be spread all over Ghana and the entire West African sub-region.
The OFFICIAL PRE-LAUNCH PARTY of 2131 comes to life on the 1st of November, 2008. A private house party that will bring together the next generation of the youth. Watch out for your special invitation and if you miss out on the event, catch the action in your whats on magazine.
This is just the tip of the iceberg. This is beginning of wilder things to come. We can’t disclose it all now. All we can say is get ready for the hottest club you’ve ever come across. 2131 – Lead, Challenge or forget it.
