Accra, Tuesday, October 27, 2009: It was unbelievable; the multitude of people who filled the theatres at Silverbird for the exclusive world premiere of the much antcipated King of Pop Michael Jackson’s finale ‘THIS IS IT’.

The red carpet affair attracted hundreds of people including the crème da le crème of the capital city of Ghana, Accra all donned black & white. The grand event kick started with chocolate and sparkling wines, accompanied by Ms. Toni Madeson’s Jazz Band dishing out MJ numbers in notes of jazz. A young MJ look alike did his gig to take the King of Pop fever right to the hilt.

“Let the lights go off and the fire burn”—MJ while rehearsing for ‘This is it’ concert. The entire foyer of the Silverbird Cinemas was branded black and white to compliment one of Michael Jackson’s numero uno chart hits ….Black or White. There was also a memoire book placed amidst gently lit candles for fans who wanted to express their loving memories of how Wacko Jacko has touched their lives. The memoire book after two weeks of screening the film will be sent to Micheal Jackson’s family in LA, as an expression of gratitude from Ghana.

Among dignitaries to grace the occasion were Hon. Minister of Information, Mrs. Zita Okaikoi; Mr. Talal Fatal, Managing Director, Metro TV; Mr. Edward Boateng, Chairman of Silverbird Africa Group & Chairman of Global Media Alliance; Mrs. Linda Larbi, Senior Operations Marketing Manager, Coca Cola Equitorial, Ghana; MD of Stanbic Bank, Mr. Andani Alhassan; Chairman of the Accra Mall, Mr. Owusu Akyiaw; MTN Chief Marketing Manager, Mr. George Andah amongst others.

Honourable Zita Okaikoi after seeing the one hour, 40 minutes show said, “Indeed, this is it! I never knew Michael Jackson was so down to earth. He loves people and I’m so drawn to him. Thanks to Silverbird and MTN, so many people will get to know who Michael really was”.

Also in full attendance were movie makers such as Shirley Frimpong-Manso and Ken Attor (Director of the famous Perfect Picture), as well as other celebrities like Black Koffee.

It was a memorable night and Ghanaians truly affirmed the fact that Michael Jackson even though departed, continues to reign with his music. Silverbird hosted viewers in two of the 300-seater theatres where excited audiences seemed to never have enough of the King of Pop. They jeered, cheered and sang along till the very last beat.

“Not even time could ever uncover the myth surrounding this man” said an enthusiastic fan.

Viewing is now open to the public from October 28, 2009 where everybody can have the opportunity to experience MJ like they have never before.

“It took a lot of determination and hard work to bring this occurrence for Ghanaians, in the next two weeks, Silverbird is giving Ghanaians a unique opportunity to experience this history making event” says Mr. Edward Boateng, Chairman of Silverbird Africa Group and Executive Chairman of Global Media Alliance.

Ends.

Note to the Editor:

This Is It was a planned series of 50 concerts by Jackson, which was scheduled to begin in July 2009 until March 2010 before his untimely death just three weeks before his first show of London. The film features a compilation of interviews, rehearsals and backstage footage of Michael Jackson as he prepared for his series of sold-out shows in London.

The “This Is It” tour would have marked Jackson’s return to the live concert scene since the History World Tour in 1997. Michael Jackson passed away on June 25.

Silverbird Entertainment Ghana Limited is a joint venture between the Silverbird Group, a full service media, entertainment and real estate company with holdings in Radio, Television, Retail Malls and Cinemas and Global Media Alliance, an integrated pan-African media and entertainment company. Silverbird Group also boasts of excellent locations in Kenya with 18 screens at five premier shopping centres.

The Silverbird Group, the third largest entertainment company is taking a bold step in the African retail entertainment market and can guarantee that all products found in any Lifestyle store and Cinemas are legal and legitimate in terms of copyright and intellectual property. Silverbird's objective to establish a world class Pan-African Entertainment Company is well on course, with fast growing establishments in East and West Africa. The Silverbird Group guarantees that all products found in its Lifestyle store and Cinemas are legal and legitimate in terms of copyright and intellectual property.

PR and Media Contact: Ms. Brooke Nuwati 0244 987 121 bnuwati@gmaworld.com