Viasat Broadcasting Ghana Ltd is on a grand agenda to initiate an industry first in Ghana. The channel has instituted what it calls the Viasat 1 Media Bar. This is to be held quarterly to give all media personnel a chance to fraternize under a non- competitive and friendly atmosphere with each other and with advertisers. The maiden edition came off at the Citizen Kofi Entertainment Centre in Osu, Accra.

Chief Executive Officer of Viasat 1, Charlotte Gustavsson told guests that the setup was a successful adaptation employed from Europe which she believes will help further establish Ghana’s growing media industry.

“In Europe such events are a huge part of media calendar events and have tremendous benefits both to individuals and companies”, she said. She added that, “Our aim is to bring the media industry closer together, and we do so by arranging quarterly media bar events. Viasat1 provides you with a networking platform, and it’s up to each individual to utilize this opportunity”.

The next Viasat 1 Media Bar is expected to take place before close of 2011.